Little Owl calls ourselves an ethical tech design and venture studio. So of course, we are sometimes asked what that means; and we also ask ourselves.
It’s not a simple question, but it’s worth answering. As designers and technologists we have the power to reshape the world by changing how products, services and systems work, and by manifesting new ideas. That is a serious responsibility.
For us it comes down to one principle: we choose to be generative, not extractive.
Read MoreCustomer-centricity, or being customer-centred, is the catchcry of what has been called The Age of the Customer by the likes of Forrester Research, KPMG, and proponents of Design Thinking. It involves being “customer-obsessed” and being attentive to customers’ needs and wants. The first step in this process is empathising with your customers, to understand how they feel and experience their pain points. This becomes the basis for putting the customer at the centre of all decisions related to product and service offerings, and the channels through which they are delivered. See Tzuo’s diagrammatic argument that new business models are fundamentally customer-centric.
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